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One of the most difficult aspects of search engine optimization is writing relevant and useful content. It becomes even harder to do this when you are working with a client in an industry you do not know much about. If you are a single SEO, or work for a small SEO firm and do not have the revenue or space to hire a professional copywriter, then this article is for you. By no means would I say I am an excellent writer; I am decent, at best. However, through some simple techniques you can create useful content for readers that will increase your clients' rankings and visibility to search engines.